Toward understanding passive opportunism in dedicated channel relationships
Abstract
The investments made in an interfirm relationship have implications for the effectiveness of an agreement. In this study, we investigate whether these investments influence the level of passive opportunism observed in a relationship. Whereas transaction cost theory suggests that firms that make idiosyncratic investments are reluctant to engage in opportunism, reactance theory offers logic suggesting that such investments may increase the...
Paper Details
Title
Toward understanding passive opportunism in dedicated channel relationships
Published Date
Dec 4, 2012
Journal
Volume
24
Issue
4
Pages
353 - 368
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Notes
History