Co-production and customer loyalty in financial services
Abstract
Recent developments in marketing thought and practice highlight the opportunities that co-production of services provide for creating customer value. The authors propose a model of co-production with which they investigate the links between co-production and customer loyalty and the factors likely to increase the level of co-production in a financial services context, with support from an investigation in the medical services context. Further,...
Paper Details
Title
Co-production and customer loyalty in financial services
Published Date
Aug 1, 2007
Journal
Volume
83
Issue
3
Pages
359 - 370
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Notes
History