Power and control in international retail franchising

Volume: 40, Pages: 1292 - 1316
Published: Jan 11, 2006
Abstract
Purpose – As international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant importance. The aim of this paper is to examine the methods by which UK‐based international fashion franchisors control franchisees and their international franchise businesses.Design/methodology/approach – The paper employs a qualitative methodology and a...
Paper Details
Title
Power and control in international retail franchising
Published Date
Jan 11, 2006
Volume
40
Pages
1292 - 1316
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