What have you done for me lately? Temporal adjustments to favor evaluations

Previous theory and research on exchange relationships offer conflicting predictions about how givers and receivers evaluate episodes of favor exchange. Whereas studies of egocentric biases suggest that favors are valued more by givers than by receivers, theory and research on interpersonal interaction norms suggest instead that favors are initially valued more by receivers than by givers. This seeming paradox may be partly reconciled by...