Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness

Volume: 39, Issue: 2, Pages: 382 - 398
Published: Aug 1, 2012
Abstract
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm welfare. According to rational utility models, consumers weigh benefits relative to their costs in evaluating a product. So the production method should not be relevant. Anecdotal...
Paper Details
Title
Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness
Published Date
Aug 1, 2012
Volume
39
Issue
2
Pages
382 - 398
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.