Drug information–seeking intention and behavior after exposure to direct-to-consumer advertisement of prescription drugs

Concerns about direct-to-consumer advertisement's (DTCA's) information quality have raised interest in patients' drug information–seeking after DTCA exposure. To identify predictors of patients' intentions and behaviors to seek drug information from physicians, pharmacists, and the Internet after DTCA exposure, using theories of planned behavior and self-efficacy. One thousand patients were randomly selected from 3,000 nationwide osteoarthritic...