The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude
Volume: 38, Issue: 6, Pages: 823 - 833
Published: Dec 31, 2014
Abstract
This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparelbrand experience. In addition, this study explores the effect of various brand experiences on attitudes towardKorean apparel brands. This study targets 355 Chinese university students who live in Korea. The resultsshow that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism,and materialism....
Paper Details
Title
The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude
Published Date
Dec 31, 2014
Volume
38
Issue
6
Pages
823 - 833
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