PROCESSUAL ANTECEDENTS OF PERCEIVED CHANNEL CONFLICT IN FRANCHISING
Volume: 15, Issue: 2, Pages: 316 - 334
Published: Apr 29, 2014
Abstract
In this study, we develop and examine the network of relationships explaining perceived conflict in franchise relationships from a franchisee perspective. Our research contributes to the current knowledge of asymmetric exchange relationships through demonstrating the importance of a franchisee's expectations confirmation, relational trust and relationship satisfaction in franchisee assessments of network conflict. The goal of this paper is to...
Paper Details
Title
PROCESSUAL ANTECEDENTS OF PERCEIVED CHANNEL CONFLICT IN FRANCHISING
Published Date
Apr 29, 2014
Volume
15
Issue
2
Pages
316 - 334
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