Reflective and formative metrics of relationship value: A commentary essay
Abstract
The Journal of Business Research special issue (61/12) covers controversy about formative versus reflective model specification. This essay comments on that special issue and illustrates specific points relating to the controversy by discussing recent studies of business-to-business relationship value, comparing their differing specifications, and noting that the variations of specification result from quite distinct conceptualizations. The...
Paper Details
Title
Reflective and formative metrics of relationship value: A commentary essay
Published Date
Dec 1, 2009
Journal
Volume
62
Issue
12
Pages
1370 - 1377
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Notes
History