An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Volume: 43, Issue: 3, Pages: 431 - 442
Published: Aug 1, 2006
Abstract
In an effort to advance measurement analysis in marketing research, the authors propose three extensions of the current scale development paradigm. First, the authors focus attention on the trait–state distinction and present a model that separates stable sources of substantive variation in a construct from transient sources. Second, the authors develop a classification of measurement error that distinguishes six types of error on the basis of...
Paper Details
Title
An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
Published Date
Aug 1, 2006
Volume
43
Issue
3
Pages
431 - 442
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