The Impact of Fantasy Sports on Television Viewership
Abstract
This article analyzes the impact of playing fantasy sports on the television viewership of the National Football League and of Major League Baseball. Using survey data from the ESPN Sports Poll, this study found evidence suggesting that fantasy sports participation leads to an increase in the number of games watched on television and, therefore, acts as a complement to televised sporting events. The greater demand for televised sports should...
Paper Details
Title
The Impact of Fantasy Sports on Television Viewership
Published Date
Mar 18, 2010
Journal
Volume
23
Issue
1
Pages
24 - 41
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