When luxury advertising adds the identitary values of luxury: A semiotic analysis

Volume: 67, Issue: 12, Pages: 2666 - 2675
Published: Dec 1, 2014
Abstract
null null The majority of researches on luxury focus on the behaviour and opinions of consumers and let drop the important role that advertising produces on them, as is done in this work and shown with a relational model. In addition to their commercial message, some remarkable and artistic advertisings convey the identitary values of luxury (IVL) characterizing luxury parent Houses. We list and analyze these IVL: craft production, raw...
Paper Details
Title
When luxury advertising adds the identitary values of luxury: A semiotic analysis
Published Date
Dec 1, 2014
Volume
67
Issue
12
Pages
2666 - 2675
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