The determinants and consequences of consumer trust in online environments: an exploratory investigation
Volume: 1, Issue: 4, Pages: 388 - 388
Published: Jan 1, 2004
Abstract
In the relatively new world of e-commerce in consumer markets, managing customer relationships across new channels presents a significant challenge in terms of understanding the antecedent conditions for developing buyer-seller relationships in online environments. Consumer trust in e-retailers has recently been acknowledged as having a role to play in determining the likelihood of using the internet for purchasing. Without building and...
Paper Details
Title
The determinants and consequences of consumer trust in online environments: an exploratory investigation
Published Date
Jan 1, 2004
Volume
1
Issue
4
Pages
388 - 388
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