The use of organizational capabilities to increase customer value
Abstract
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the study is also to identify possible combinations of these organizational...
Paper Details
Title
The use of organizational capabilities to increase customer value
Published Date
Oct 1, 2013
Journal
Volume
66
Issue
10
Pages
2042 - 2050
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Notes
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