Understanding ethical grocery shoppers

Volume: 65, Issue: 9, Pages: 1283 - 1289
Published: Sep 1, 2012
Abstract
The growing importance of ethical shopping motives offers a major advantage to retailers who understand their significance in store choice decisions compared with other conventional store image influences, particularly with regard to any variations that exist between different shopper types. This study uses an exploratory two-phase integrative qualitative and quantitative research design to identify a preliminary classification of ethical...
Paper Details
Title
Understanding ethical grocery shoppers
Published Date
Sep 1, 2012
Volume
65
Issue
9
Pages
1283 - 1289
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