Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India

Volume: 39, Issue: 1, Pages: 68 - 86
Published: Feb 1, 2011
Abstract
Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and...
Paper Details
Title
Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India
Published Date
Feb 1, 2011
Volume
39
Issue
1
Pages
68 - 86
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