From experiential psychology to consumer experience

Volume: 25, Issue: 1, Pages: 166 - 171
Published: Jan 1, 2015
Abstract
We comment on Gilovich and colleagues' program of research on happiness resulting from experiential versus material purchases, and critique these authors' interpretation that people derive more happiness from experiences than from material possessions. Unlike goods, experiences cannot be purchased, and possessions versus experiences do not seem to form the endpoints of the same continuum. As an alternative, we present a consumer-experience model...
Paper Details
Title
From experiential psychology to consumer experience
Published Date
Jan 1, 2015
Volume
25
Issue
1
Pages
166 - 171
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