Reflective and formative metrics of relationship value: Response to Baxter's commentary essay

Volume: 63, Issue: 1, Pages: 91 - 93
Published: Jan 1, 2010
Abstract
null null This article responds to some of the issues Baxter [Baxter R., Reflective and formative metrics of relationship value: a commentary essay. Journal of Business Research; 62: 2009.] raises in his recent commentary essay on the special issue of null Journal of Business Research null (61/12”) on formative indicators. This response shows that poor construct definitions underlie the apparent formative versus reflective controversy and that...
Paper Details
Title
Reflective and formative metrics of relationship value: Response to Baxter's commentary essay
Published Date
Jan 1, 2010
Volume
63
Issue
1
Pages
91 - 93
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