Visiting Item Non-responses in Internet Survey Data Collection

A widely used technique in internet surveys is ‘forced answering’, which requires respondents to enter an ‘appropriate’ response before they are allowed to proceed to the next survey question. Forced answering virtually eliminates sources of respondent error due to item non-response. However, using forced answering might cause respondents to opt out entirely or break off early in the survey, which would increase non-response error. It has been...