Employees' external representation of their workplace: Key antecedents
Abstract
Drawing on attitude theory, this study investigates the drivers of employees' expression of favorable opinions about their workplace. Despite its theoretical and managerial importance, the marketing literature largely ignores the topic. This study advances prior research by developing, and empirically testing, a conceptual framework of the relationship between workgroup support and favorable external representation of the workplace, mediated by...
Paper Details
Title
Employees' external representation of their workplace: Key antecedents
Published Date
Sep 1, 2012
Journal
Volume
65
Issue
9
Pages
1264 - 1272
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Notes
History