What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products

Volume: 79, Issue: 1, Pages: 97 - 110
Published: Jan 1, 2015
Abstract
An increasing body of research addresses consumers' green product purchasing behavior, and yet little work has examined how consumers form perceptions of the greenness of products in the first place. Drawing on theories of attribute centrality (the degree to which an attribute is integral in defining an object), the authors argue that products with identical environmental benefits will be judged more or less green depending on whether the...
Paper Details
Title
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Published Date
Jan 1, 2015
Volume
79
Issue
1
Pages
97 - 110
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