10,000 gold for 20 dollars: an exploratory study of World of Warcraft gold buyers

FDG 2012
Pages: 105 - 112
Published: May 29, 2012
Abstract
Buying virtual currencies with real money from a third-party often violates the terms of use of online games. This study quantitatively investigates players who buy in-game gold from a third-party in World of Warcraft. A cross-cultural survey dataset of 2865 players reveals that differences between Asian and Western players are negligible compared to differences across genders, job categories, and play motivations. Our findings have implications...
Paper Details
Title
10,000 gold for 20 dollars: an exploratory study of World of Warcraft gold buyers
Published Date
May 29, 2012
Journal
Pages
105 - 112
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