Business orientations and innovation in small and medium sized enterprises
Volume: 8, Issue: 2, Pages: 145 - 164
Published: Mar 8, 2011
Abstract
The capability of Small and Medium Enterprises (SMEs) to drive and shape markets is one path to competitive advantage. Firms that drive markets do so by leveraging radical and disruptive innovation to shape the needs of current and future customers, thereby altering market structure. In the current study, we find that firms with an entrepreneurial orientation are more likely to develop both driving markets and market driven innovations, while...
Paper Details
Title
Business orientations and innovation in small and medium sized enterprises
Published Date
Mar 8, 2011
Volume
8
Issue
2
Pages
145 - 164
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