Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

Volume: 39, Pages: 150 - 174
Published: Jan 1, 2005
Abstract
Purpose – Compared with the emphasis that service quality research has received in online marketing, much less work has been done on the role of price perception, service attribute‐level performance and satisfaction that unfolds over time, and their effects on customer retention. This paper seeks to fill this gap in the literature.Design/methodology/approach – This paper builds propositions about the role of price and customer satisfaction at...
Paper Details
Title
Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time
Published Date
Jan 1, 2005
Volume
39
Pages
150 - 174
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