Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain
Volume: 17, Issue: 1, Pages: 77 - 88
Published: Nov 9, 2010
Abstract
This paper explores alternative understandings of the attitude behavior gap, a well documented phenomenon, both in ethical consumer behavior and social research in general. A multi-method, qualitative approach is adopted, aiming at greater internal validity of data. The findings broaden current knowledge on the attitude behavior gap, showing how ethically minded consumers rationalize their inconsistent behavior. The last section of the paper...
Paper Details
Title
Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain
Published Date
Nov 9, 2010
Volume
17
Issue
1
Pages
77 - 88
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