Adoption of Web-Based Applications in the Financial Sector: The Case of Online Insurance

Published on Aug 7, 2006in Journal of Internet Commerce
· DOI :10.1300/J179V05N02_03
Teuta Cata4
Estimated H-index: 4
(NU: University of Nebraska–Lincoln),
Sang M. Lee59
Estimated H-index: 59
(NU: University of Nebraska–Lincoln)
ABSTRACT Implementation of new technologies is a never-ending process that attempts to secure the best available tools to accomplish organizational goals. Previous studies on technology implementation discuss the technology adoption process and the multiple factors that are important for making this process successful. This study focuses on the adoption of web-based applications in the insurance industry. An in-depth investigation of relevant literature on the technology adoption process and data collected from insurance companies helped us identify the success factors for online insurance. Relevant factors include infrastructure flexibility, website availability, the degree of business integration, and company age.
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