Doing the Right Thing in the Face of Social Pressure: Moral Rebels and Their Role Models Have Heightened Levels of Moral Trait Integration

The present study investigated the self-appraisals and moral trait integration of “moral rebels” who follow their own moral convictions despite considerable social pressure to comply. Participants' moral rebel behavior was measured through a self-report inventory and a behavioral task. Results revealed that moral rebels reported: (1) less positive opinions of their own personality qualities; (2) significantly higher levels of moral trait...