Variable selection by association rules for customer churn prediction of multimedia on demand
Abstract
Multimedia on demand (MOD) is an interactive system that provides a number of value-added services in addition to traditional TV services, such as video on demand and interactive online learning. This opens a new marketing and managerial problem for the telecommunication industry to retain valuable MOD customers. Data mining techniques have been widely applied to develop customer churn prediction models, such as neural networks and decision...
Paper Details
Title
Variable selection by association rules for customer churn prediction of multimedia on demand
Published Date
Mar 15, 2010
Volume
37
Issue
3
Pages
2006 - 2015
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