The exploitation of market knowledge within relationship orientated small accountancy practices
Abstract
Within the academic literature there is general acceptance that customer knowledge competence can have a critical influence over whether a firm can successfully achieve a market advantage over competition. There is, however, only limited empirical evidence to support this perspective. This study utilises a previously developed customer knowledge survey tool to compare knowledge management practices within small relationship orientated...
Paper Details
Title
The exploitation of market knowledge within relationship orientated small accountancy practices
Published Date
Oct 1, 2005
Journal
Volume
25
Issue
7
Pages
845 - 860
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