The exploitation of market knowledge within relationship orientated small accountancy practices

Volume: 25, Issue: 7, Pages: 845 - 860
Published: Oct 1, 2005
Abstract
Within the academic literature there is general acceptance that customer knowledge competence can have a critical influence over whether a firm can successfully achieve a market advantage over competition. There is, however, only limited empirical evidence to support this perspective. This study utilises a previously developed customer knowledge survey tool to compare knowledge management practices within small relationship orientated...
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Paper Details
Title
The exploitation of market knowledge within relationship orientated small accountancy practices
Published Date
Oct 1, 2005
Volume
25
Issue
7
Pages
845 - 860
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