A proposed procedure for construct definition in marketing

Volume: 47, Pages: 5 - 26
Published: Apr 11, 2013
Abstract
Purpose – Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide marketing researchers with a practical procedure for writing construct definitions.Design/methodology/approach – The paper reviews important contributions to construct definition in the literature from marketing, management, psychology and the philosophy of science. The authors expound construct definition in both practical and...
Paper Details
Title
A proposed procedure for construct definition in marketing
Published Date
Apr 11, 2013
Volume
47
Pages
5 - 26
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