Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels

Volume: 44, Pages: 68 - 76
Published: Feb 1, 2014
Abstract
The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers’ preferences for ecolabeled seafood are relatively unexplored. In this paper we investigate (1) the direct and interactive effects of seafood ecolabels with other common fish labels, and (2) how...
Paper Details
Title
Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels
Published Date
Feb 1, 2014
Volume
44
Pages
68 - 76
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