Consuming as a family: Modes of intergenerational influence on young adults

Parents inevitably shape their young children's consumption during early years; does this influence endure as the offspring mature? We explore this phenomenon—known as Intergenerational Influence (IGI)—with survey data from 265 young adults and their parents for four product categories. Our specific focus is on two research questions: (1) By what modality is IGI transferred, and (2) does family relationship quality (FRQ) moderate IGI outcomes?...