Exploring impulse buying in services: toward an integrative framework

Volume: 42, Issue: 2, Pages: 154 - 170
Published: Jul 14, 2013
Abstract
Prior research on impulse buying focuses mostly on goods, ignoring its incidence in services despite growing evidence about the prevalence of impulsive behaviors across diverse consumption contexts. This paper introduces an integrative conceptual framework to study impulse buying in both goods and services by using perceived risk as a focal construct in the impulse buying process and reports findings from two empirical studies. The first study...
Paper Details
Title
Exploring impulse buying in services: toward an integrative framework
Published Date
Jul 14, 2013
Volume
42
Issue
2
Pages
154 - 170
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