Consumers’ valuation of sustainability labels on meat
Abstract
There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers’ preferences for four types of sustainability claims related to organic meat, free range, animal welfare and carbon footprint. Using a choice experiment on a...
Paper Details
Title
Consumers’ valuation of sustainability labels on meat
Published Date
Dec 1, 2014
Journal
Volume
49
Pages
137 - 150
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