Antecedents and consequences of buyer‐seller relationship quality in the financial services industry

Purpose The purpose of this study is to develop a model that investigates the antecedents and the consequences of buyer‐seller relationship quality in the financial services. Design/methodology/approach Data were collected from a survey of more than 400 dyads (414 financial advisors and 772 clients in Canada) and were analyzed using structural equation modeling (SEM). Findings The results notably show that, for both financial advisors and...