Impacts of Net-generation attributes, seductive properties of the Internet, and gratifications-obtained on Internet use

The Net-generation is a new generation who was born between 1977 and 1997. But unlike their parents, they are not defined by demographics alone, but rather by a combination of their demographic cohort, values, life experiences, and behavior. Based on the assumption that the Net-geners will exhibit differences from the boomers, the purpose of this study is to (1) identify attributes that can distinctly characterize the Net-generation and (2)...