Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
Abstract
As studied in recent consumer research, the role of nostalgia involves both (1) a link between age and the development of consumer tastes (over time) and (2) the relationship of nostalgia proneness (a psychographic variable) to patterns of consumer preferences. However, questions remain concerning whether the influence of nostalgia proneness and age can be regarded as two independent aspects of nostalgic consumption. This research reports a pair...
Paper Details
Title
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
Published Date
Sep 1, 1993
Journal
Volume
20
Issue
2
Pages
245 - 256
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