Formation, Growth, and Adaptive Change in Marketing Systems
Abstract
The article outlines an integrated theoretical framework identifying the causal processes underlying formation, growth, and adaptive change in marketing systems. Beginning with the co-evolution of behaviors, beliefs, and social practices that initiate innovative change in marketing systems, it integrates three theoretical frameworks drawn from analytical sociology, organization and social movement theory, and from macromarketing to show how and...
Paper Details
Title
Formation, Growth, and Adaptive Change in Marketing Systems
Published Date
Sep 22, 2014
Journal
Volume
35
Issue
3
Pages
302 - 319
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Notes
History