Topic sensitivity and research design: effects on internet survey respondents' motives

Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for participating in an internet-based survey. Design/methodology/approach – Data were collected in a field experiment in Hong Kong using a 2×2×2 factorial design....