The temperature premium: Warm temperatures increase product valuation
Abstract
A series of five field and laboratory studies reveal a temperature‐premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments of product valuation. The studies suggest that exposure to physical warmth activates the concept of emotional warmth, eliciting positive reactions and...
Paper Details
Title
The temperature premium: Warm temperatures increase product valuation
Published Date
Nov 13, 2013
Volume
24
Issue
2
Pages
251 - 259
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