Corporate-level blogs of the Fortune 500 companies: an empirical investigation of content and design

Volume: 7, Issue: 2, Pages: 134 - 148
Published: Jan 1, 2008
Abstract
With the popularity of blogs, more and more companies are jumping onto the blogwagon. This study tries to help companies to adopt blogs successfully. Companies that adopted blogs are maintaining different types of corporate blogs with different features. This study analyses content and design features of corporate blogs launched by the Fortune 500 companies to identify whether different category of blogs would employ different features. The...
Paper Details
Title
Corporate-level blogs of the Fortune 500 companies: an empirical investigation of content and design
Published Date
Jan 1, 2008
Volume
7
Issue
2
Pages
134 - 148
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.