Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality
Abstract
Highlights► We examined the relationships among service quality, satisfaction and fans’ behavioural intentions in professional soccer. ► Both process and outcome quality dimensions significantly influenced fans’ satisfaction, with the technical one being the most influential. ► Fans’ satisfaction influenced their behavioural...
Paper Details
Title
Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality
Published Date
Jan 1, 2013
Journal
Volume
16
Issue
1
Pages
85 - 96
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Notes
History