An Empirical Examination of the Reasons Governing Multiple Unit Franchise Adoption in Australia
Abstract
This study examines reasons why multiple unit franchising arrangements are adopted from a franchisor perspective. Based on the resource constraints and agency literatures a set of seven hypothesis explaining the choice of multiple unit franchising from a franchisor's perspective are derived and subjected to empirical assessment. The analysis is carried out using a sample of 114 Australian franchisors. Significant differences between prior...
Paper Details
Title
An Empirical Examination of the Reasons Governing Multiple Unit Franchise Adoption in Australia
Published Date
Feb 15, 2009
Journal
Volume
3
Issue
2
Pages
52 - 64
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Notes
History