Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior toward the Price of Organic Food

Volume: 51, Issue: 1, Pages: 211 - 251
Published: Mar 1, 2017
Abstract
Support for organic farming is a promising policy for improving sustainability in the food sector. Further consumer demand, however, is hindered by high prices. We review research from 2000 to 2014 on the role of perceived price, income, price knowledge, willingness to pay, and reactions to price changes on organic food. We find that price is the major perceived barrier to purchase. Income is only a partial explanatory factor and is superseded...
Paper Details
Title
Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior toward the Price of Organic Food
Published Date
Mar 1, 2017
Volume
51
Issue
1
Pages
211 - 251
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