How Effective are Groupon Promotions for Businesses?
Abstract
Although social promotions, especially Groupon promotions, have been wildly popular with consumers, it is unclear how businesses fare upon running such promotions. In a survey-based study of 150 businesses that ran and completed Groupon promotions between June 2009 and August 2010, we find that the promotion was profitable for 66% and unprofitable for 32% of respondents. When compared to businesses with profitable Groupon promotions, those with...
Paper Details
Title
How Effective are Groupon Promotions for Businesses?
Published Date
Jan 1, 2010
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