‘Just because you like it doesn't mean I will too:’ Cross-cultural similarities in ignoring others' opinions

Members of E ast A sian cultures are more likely to conform in public settings than are members of W estern cultures. Little research has examined, however, whether E ast A sians are more likely to privately accept the views held by others. In two studies we gave E uropean A merican and K orean participants descriptions of unusual food combinations, information about how much one peer had liked the food combinations, or both kinds of...