Breaking new ground: base-of-pyramid service research
Abstract
Two-thirds of the world's population lives in poverty, a global problem that researchers from a wide variety of disciplines study. Yet there is a fundamental lack of service research pertaining to this huge segment of society, commonly known as the base of the pyramid. This segment offers a rich source of information that could help break new ground in service research, by exploring services in contexts in which its current concepts, models,...
Paper Details
Title
Breaking new ground: base-of-pyramid service research
Published Date
Sep 1, 2015
Journal
Volume
35
Issue
13
Pages
695 - 709
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