Effect of a Digital Social Media Campaign on Young Adult Smoking Cessation
Abstract
INTRODUCTION Social media (SM) may extend the reach and impact for smoking cessation among young adult smokers. To-date, little research targeting young adults has been done on the use of SM to promote quitting smoking. We assessed the effect of an innovative multicomponent web-based and SM approach known as Break-it-Off (BIO) on young adult smoking cessation. METHODS The study employed a quasi-experimental design with baseline and 3-month...
Paper Details
Title
Effect of a Digital Social Media Campaign on Young Adult Smoking Cessation
Published Date
Mar 1, 2016
Journal
Volume
18
Issue
3
Pages
351 - 360
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