Value co-creation, dynamic capabilities and customer retention in industrial markets

Volume: 32, Issue: 3, Pages: 409 - 420
Published: Mar 30, 2017
Abstract
Purpose This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities and the retention of industrial customers. The authors explore this influence with the support of social exchange theory and resource-based view. Design/methodology/approach The methodology applied was qualitative research, based on 29 semi-structured in-depth interviews with owners, managing...
Paper Details
Title
Value co-creation, dynamic capabilities and customer retention in industrial markets
Published Date
Mar 30, 2017
Volume
32
Issue
3
Pages
409 - 420
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