A Review of Marketing Ideas within the Evolution of Tourism Planning Thought

Volume: 25, Issue: 2
Published: Jan 1, 2005
Abstract
Marketing techniques were valued and used dominantly in the early tourism planning. Over the years, however, tourism has grown in both scale and extent. With this growth, academics and environmental critics alike have shown numerous cases and instances, whereby communities, societies, and their welfare have been compromised for economic growth. Such an uneven consideration is believed to be supported by ill-equipped marketing strategies. In...
Paper Details
Title
A Review of Marketing Ideas within the Evolution of Tourism Planning Thought
Published Date
Jan 1, 2005
Volume
25
Issue
2
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